Re-defining domestic services for the connected generation.
The new Hemfrid experience takes the existing and outdated model of domestic services and makes it as fast and simple as sending a text message. Hemfrid marks the inception of how the homes of tomorrow will feel and play in an always-on world where immediacy is the new norm and time becomes the new social capital. Setting the standards of how a home takes care of itself.
Impact
— Open beta in Stockholm of new customer experience launched in October 2018 — New co-worker experience launched spring 2018, used daily by 2000 co-workers
What we did
Strategy
Product Vision Business Design Concept Product Definition
Design
UI & UX design Brand Design Prototyping User Testing